“Believe in the envisioned potential you have for your business.”
They stick to their core identity. More than just a logo, name, and business cards the identity of any business is significantly shaped by how it interacts with its vendors and clients (internal/external) and how it markets its products and services. Business that has an internal identity/brand strategy utilize it as a defense against internal situations which slowly erodes a business identity and to stay in front of those outside circumstance which tend to force identity change. If as a business, you find yourself in an identity crisis always go back to the beginning. Review your vision statement, core values, mission statement, policies, and procedural manuals, these are the key cornerstones of the foundation on which your business has been built. Ask yourself the three W’s, Where did we come from? Why are we here? and Where do we want to be? As it is with personal development, so it is with business from time-to-time honest self-reflection is required to achieve the desired success.
They make the right decision before the competition. Someone must be managing the future. It is so easy to get caught up in the day to day running of any business. Especially when facing the myriads of challenges, from trying to maintain internal financial stability, to the dizzying quagmire of constantly changing external governmental regulations. It used to be that staying one step ahead of the competition was good enough, but now you must be thinking light years ahead. Positioning your business for its future success should be happening every day.
They capitalize on opportunities. Success and failure are both on different sides of the coin of opportunity. The forwarded minded thinking style recognizes that a smart strategy can not be so ridged that when bent it shatters. It must have the flexibility to immediately bounce back after setbacks. This forwarded thinking mindset understands the opportunistic value of every employee and empowers each of them utilize their talents and networks to strengthen the brand and improve the financial bottom line.
They see the art and not just the science of teambuilding. No business can be sustained if its human capital (team members) is not synergized and focused on enhancing the overall company objectives. This begins with the onboarding recruiting process always safeguarding against falling into the quicksand of hiring to quickly fill needed vacancies. And what of the vendors, the external human capital of your team, how valued do they consider the relationship you share. A key component to the overall success of any team is the informal and formal communication atmosphere within the business. Consistent open and honest communication increase the level of trust and credibility of every team member. Regardless of their role, from those on the frontline to executive levels when the work environment promotes healthy communication, productivity numbers rise along with confidence in and loyalty to the business. Keith M. Dean CEO/Founder The BussinessofU
